Spring Ads are out in full swing and being a surftown girl I can't help but notice the decidedly Dogtown-ZBoys tendencies in the latest batch of SS11 shoots. Obviously, 70s is experiencing a revival - please, that's only been beaten into our brains by every analysis this side of September - but now we're starting to actually see it commercially materialize and, frankly, I'm really feeling the lazy daze vibe. I'm still a fan of leather and army green cargo parkas, but I could totally go for some marigold sundresses and a nice vibrant wedge, perhaps a cherry-print ruffle bikini? I was raised on skateboards and sandy beaches - these ads look more like my hometown on a July day than something 'latest' - but I'm loving it, especially as I've grown so utterly sick of every spring collection featuring florals. Springtime, birds chirping, pastel flowers. Yes. We get it. Give me something new. True, the inspiration is probably actually from So-Cal but I'll take what I can get, yeah? Below, a collage with my favorite ads and some 70s Cali girls and boys.
"A new dress doesn't get you anywhere; it's the life you're living in the dress, and the sort of life you had lived before, and what you will do in it later."
-Diana Vreeland
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