Foxy Lady

The girls at Wildfox consistently produce the kind of fun, flirty promotional videos that make you want to be the girls in them – everyone’s laughing and usually jumping on beds in comfy socks and the signature lounge-worthy knitwear. This season, the theme is Vive La France and the result is a glorious lovechild of Marie Antoinette and Risky Business. Teen queens in pearls and underwear cavort through a palace having what appears to be the most fashionable sleepover ever. Designers Kimberley Gordon and Emily Faulstich, who styled and storyboarded the short themselves, created quite a comprehensive display of their collection using different parts of the grounds; they even replicated that tables of sweets from the Sophia Coppola movie that always make me drool. The clothes are delicate but slightly mussed – there are ribbon-topped socks and tulle tutus, but these are paired with slouchy tanks printed with dripping, Goosebumps lettering. They have their Riviera moment, lounging poolside in sequined tanks and rakish cat-eye sunglasses, and stroll through the garden in a tailored blazers and floral print pants. There’s even a brief Moulin Rouge moment (handlebar moustaches?) that left me coveting military-syle jackets and button downs.

The dancey Devendra Bandhart soundtrack leaves the whole piece feeling like the little sister to Sophia Coppola’s original Marie Antoinette film, but there’s absolutely nothing bad about that. Beautifully styled and professionally executed, this is one of the better collection videos I’ve seen; it was entertaining but also displayed the breadth of their collection well.